Aristocrat Leisure Sells Plarium for $620M, Refocuses on Regulated Gaming and NFL Expansion
With the successful sale of Plarium Global to Modern Times Group, Aristocrat Leisure Limited reshapes its portfolio to concentrate on regulated gaming and gaming-themed content.
This move is part of a broader strategic review to enhance shareholder value and pursue global expansion, notably in NFL-themed slot machines.
Key Takeaways
- Major Asset Sale: Aristocrat offloads Plarium Global for $620 million, with the potential for an additional $170 million in future performance-based bonuses.
- Strategic Restructuring: Big Fish Games is being streamlined, and Pixel United’s corporate structure will be dissolved. Operations will be consolidated under Product Madness.
- Global NFL Slot Expansion: Aristocrat plans to expand its NFL-themed slot machines beyond the US, starting with Puerto Rico and launching in Latin America and Europe in 2025.
In a significant move to sharpen its business focus, Aristocrat Leisure Limited has completed the sale of its subsidiary, Plarium Global, to Modern Times Group (MTG) for $620 million. Initially announced in November 2024, the deal also includes the potential for an additional $170 million in performance-based payments if Plarium meets specific sales targets by 2028.
The sale forms a key part of Aristocrat’s broader strategic review, which aims to streamline operations and reinforce its commitment to regulated gaming and gaming-themed content. This repositioning aligns with the company’s goal of enhancing shareholder value while pursuing global expansion opportunities, mainly through its NFL-themed slot machines.
Strategic Shift and Business Realignment
This sale reflects Aristocrat’s renewed focus on its core strengths in regulated gaming.
As part of the strategic overhaul, the company is restructuring its gaming portfolio by scaling back on Big Fish Games while continuing to support existing successful titles. Additionally, Pixel United’s corporate structure will be dissolved, with future reporting streamlined under Product Madness, encompassing Big Fish’s results.
CEO Trevor Croker emphasised that the changes are designed to unlock long-term growth and improve operational focus. “The outcomes of our strategic review reflect Aristocrat’s commitment to delivering shareholder value, supported by clear choices and a targeted growth strategy,” Croker stated.
NFL Slot Machines Set for Global Rollout
In tandem with this strategic pivot, Aristocrat is expanding its popular NFL-themed slot machines internationally. After successfully launching the NFL Triple Score game in 13 casinos across Puerto Rico, the company plans to broaden its reach to Latin America and Europe in 2025. The machines feature progressive jackpots starting at $20,000, designed to tap into the growing global appeal of NFL-branded entertainment.
Aristocrat’s latest moves underscore a strategic focus on consolidating core operations and expanding into high-growth international markets. By shedding non-core assets and concentrating on regulated gaming and thematic content, the company is positioning itself for sustained growth and more substantial shareholder returns in the years ahead.
More to come.
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Olivia is an experienced journalist passionate about keeping our readers up to date with the latest in casino and iGaming news.
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